Good afternoon! It truly is an amazing day. While in the general pursuit of refinement and progress, Christian and I both decided to make a few changes at Maison Ilan. For sure, there are always a great many things to do to improve. Over the past months, we started working on developments to improve the customer experience at Maison Ilan.
It is very important for us to know where our wines are going, and whose table they arrive upon. To that end, we are expanding our direct to client business, and will be exclusively direct to client in the USA. Many of you know about the three tier system and what effect this has on wine prices in the U.S.A. This has presented multiple challenges when working with U.S. importers. Therefore we have reserved our right to follow through on furthering our direct to client model.
The way in which we previously offered and sold our wines was cumbersome at best, and truly never aligned with our original goals for going direct to client. Quite frankly, my personal viewpoint of too much technology-based structure being problematic was best left in the winery. We have also learned that with the growth in which we have experienced, almost from the very start, we also need to look further down the road. Fortunately, we have made sweeping changes that will address many of the growing pains.
Without further ado, the online storefront is now finally up and running! Through this site, clients will be able to view and purchase their allocations; research purchasing history (since the creation of the site); track orders (in barrel, bottling and ready to ship, etc); get the latest information on our winery; view videos on current tasting impressions and much more. Receipts and invoices are automatically generated from the online storefront as well.
To be clear, there will no doubt be bugs that we will need to work through while testing this site. However, we are positive that this improved technology will help us provide a better experience for everyone involved!
Now, this is important to mention:
In order to populate the mailing list into the store with updated information from everyone, we have sent automatic invitations to those on the mailing list. This is not an obligation, it is simply an invitation. With that said, the 2013 vintage is now currently available on the site, with the 2014’s to follow shortly. Allocation tiers have been partially worked out. The 2014 allocation tiers will be fully fleshed out later. The current allocations are there for each client on the mailing list, regardless of whether you have previously purchased your allocation or not. Current inventory will now be live as well. Please note that allocations are subject to change, dependent upon current inventory.
We appreciate your support of our small family winery and look forward to celebrating many more vintages to come!
Visit the site here for details: Maison Ilan Online Store
All the best,
Ray and Christian Walker