That question is something I hear quite a bit. Seems like I can’t complain about it when I should be writing more, communicating about all of the changes that we’ve been going through as a small company hitting growth spirt after growth spirt. To be sure, growing pains have been a part of it as well. I’ll save you from speaking about that. But, suffice to say, that MAISON ILAN isn’t the only entity that has been doing a lot of changing.
You see, I am MAISON ILAN. And when I started this business, I didn’t see it as “A business”. I saw it as “A dream”; “my dream”; “unbelievable”, etc. Sure, for so many others out there, they’d read a story about the winery getting made and say it was incredible. Well, I felt the same way, since none of this was planned. When I used to say that, people used to stand there, mouths agape. How can you set up a winery without any plan? The tone was placed as a compliment. But seriously, you can start a winery without a plan. The thing is that to RUN a winery, you very much so DO need a plan,;and to execute; look forward; be dynamic and have a solid team around you. I learned these things the hard way, to be sure.
Making wine has never been a difficult thing. for me, that came second nature. Grapes need to ferment, to be in a place where they won’t spoil. Cold temps help, being patient is nice, and egos should be checked at the door. I got that last part for the wines, but I believe that my lack of building a team earlier had some parts pride and some parts ego. I had never built a business before. And that is something that helped at times, with having a fresh look at things. Though it also helped in my being naïve about several aspects of running MAISON ILAN.
That was the past. A lot has changed in my view of life as well as how I view MAISON ILAN and my clients and how to best serve them our wines. First of all, a team has already started to be assembled. A team that is competent is of benefit to everyone. All wine production is still in my hands. However, a team is essential, and quite frankly has been since the beginning. The difference is that now, I have the focus and determination to put those key pieces into place. The winery is much more than simply making killer wines, it is the experience for the client, something that has been frankly missing.
A team is currently being put together to help run and execute on my views for MAISON ILAN. I’m a winemaker. That’s what I do. I can’t, nor should I wear all hats at one time. And to that end, you will be introduced to members of the team soon. Communication, efficient shipping and execution are now our prime focuses that run right alongside making great wines from these cherished vineyards that we are fortunate enough to work with.
To everyone that has been there since the beginning; those that supported us through guidance and tough (but honest) suggestion, I appreciate you and fully intend to execute.
Here’s to 2016 being an exceptional vintage!
Thank you again for your support!
Sole Proprietor / Winemaker, MAISON ILAN